Explain, in your own words, the terms “mission,” “vision,” “goals,” and “values” statements. What is the practical purpose of a statement of organizational values? Under what circumstances should an organization consider changing these – if at all? How do they play into the strategic direction of an organization? If you are a departmental manager, how do you implement and sustain these in your organization? Explain the four fundamental ways in which a business can grow its revenues and profits. Then, describe the five generic types of growth strategy available to individual SBUs. Hypothesize what metrics a program executive might use to monitor these strategies.
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