(1–3 pages) wearing the hat of a researcher:
- Answer the question: What is an attitude? After you define the concept, provide an example of an attitude toward a health topic, and describe the affective and cognitive components of that attitude.
- Describe a single-item direct measure of the attitude toward the health topic in the example above. Give examples of the question(s) you would ask participants.
- Describe two limitations or potential problems with single-item direct measures of attitudes, and describe how each can be solved. Be sure you define the problem clearly before describing your solution
- Describe a multiple item direct measure of the same health topic described above. Provide sufficient detail with examples so the instructor can determine if the measure avoids the problems you described.
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