Read “Excellent Strategic Management Showcased: Priceline.com Inc.” on page 90 of your course textbook. As you read, pay close attention to Priceline’s strategy, and write a case study describing the following points:
What are Priceline’s internal strengths and weaknesses?
Who are Priceline’s competitors?
Do you see Priceline’s strategy as effective or ineffective? Why?
Is this your assignment or some part of it?
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