BOOK INFO: Grant, R. (2013). Contemporary strategy analysis: text and cases (8th ed.). Chichester, U.K.: Wiley.
Examine the main different types of values that a company could seek to maximize. Give your opinion as to whether or not a company should maximize its profits or social good, when these two are in conflict. Provide a rationale and / or a real-world example to support your response.
Which method should be used to study the environment: Porter’s five forces model of competition or the Political, Economic, Social or Technological (PEST) Model? Provide a rationale to support your response.
Provide references when quoting and/or paraphrasing.
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