Unit VIII Course Project
Strategic Marketing Process
You will need to create the Title Page, Implementation, and Control sections as the final components of this assignment.
Compile the strategic sports marketing process written report by making suggested changes from professor feedback to
previous components and adding the final components. You may use the template below as a guide on how to format
BSM 2801, Sport Marketing 5
the components in the written report document. Make sure any sources used are properly cited and referenced in
APA format.
The written report for the strategic sports marketing process should be in the following format:
Title Page: APA format (Create in Unit VIII)
(Page Break)
Executive Summary: (Created in Unit VI)
Summarize a longer report or proposal, in such a way that readers can rapidly become acquainted with a large body
of material without having to read it all. It will usually contain a brief statement of the problem or proposal covered in
the major document(s), background information, concise analysis, and main conclusions. It is intended as an aid to
decision making and more persuasive than an introduction.
(Page Break)
Introduction: (Created in Unit VI)
State your thesis and the purpose of your paper clearly. What is the chief reason you are writing the paper? State
also how you plan to approach your topic. Is this a factual report, a book review, a comparison, or an analysis of a
problem? Explain briefly the major points you plan to cover in your paper and why readers should be interested in
your topic.
(Page Break)
Organizational Objectives and Marketing Goals: (Created in Unit II)
Describe the Organizational Objectives and Marketing Goals for your client. Be sure to include the following:
Organizational mission: a written statement about the organization’s present situation (Write a mission
statement if the sports organization does not currently have one in place. If the organization already has a welldeveloped
mission, it is not necessary to redesign this mission statement.)
Organizational objectives: performance targets based on mission and vision, to be achieved in a specified
timeframe
Marketing goals: based on objectives, short term, measureable, challenging, attainable, and time specific
(Page Break)
SWOT analysis: (Created in Unit II)
Conduct a SWOT analysis from the mission, objectives, and goals identified for your client.
Strengths
Weaknesses
Opportunities
Threats
(Page Break)
Marketing Research Proposal: (Created in Unit III)
Problem Statement: briefly describe a problem or an opportunity identified in the SWOT analysis
Research Objectives: briefly describe the various types of information needed to address the problem or
opportunity
Methodology: briefly describe the research design type that would be appropriate for exploring the problem or
opportunity
Data Collection Instrument: briefly describe the data collection techniques and instruments that would be best
suited for gathering information about the problem or opportunity
(Page Break)
BSM 2801, Sport Marketing 6
Market Selection Decisions: (Created in Unit V)
Segmentation: identifying groups of consumers based on their common needs
Target marketing: choosing the segment(s) that will allow an organization to achieve its marketing goals
Positioning: fixing the entity in the minds of the consumers in the target market
(Page Break)
Marketing Mix Decisions: (Created in Unit VII)
Possible issues based on the marketing goals you selected.
Product issues
Promotion issues
Pricing issues
Place issues
(Page Break)
Implementation Process: (Create in Unit VIII)
In this section, include a description of implementation and the types of things that would be considered at this stage.
In other words, what does implementation mean?
(Page Break)
Control Process: (Create in Unit VIII)
In this section, provide some suggested means of evaluating the strategic plan. In other words, tell me how you
would determine whether organizational objectives and marketing goals are being achieved.
(Page Break)
References: APA format
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