Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product. This section should be a minimum of two pages and include the following six suggestions:
1. How you will hook your listener
2. Identify the customer’s key issues
3. Make the recommendation
4. Stress benefits, not features
5. Make the close
6. Respond to objections
Write a one-page formal business letter to your supervisor explaining your campaign.
Write a one-page office memo to your co-workers outlining the campaign.
Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned from this writing process. Make sure to include any challenges you faced and/or surprises you encountered.
NEED IN-TEXT CITATIONS FROM THE FOLLOWING REFERENCES:
REFERENCE:
Beebe, S. A., & Mottet, T. P. (2013). Business and professional communication (2nd ed.). Upper Saddle River, NJ: Pearson.
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