Market Selection Decisions Create and submit a word document that identifies the market selection decisions (dictates the marketing mix). Include the following:  Segmentation: identifying groups of consumers based on their common needs  Target marketing: choosing the segment(s) that will allow an organization to achieve its marketing goals  Positioning: fixing the entity in […]

Marketing Research Proposal Create and submit a word document of the marketing research proposal. The marketing research proposal should include the following:  Problem Statement: briefly describe a problem or an opportunity identified in the SWOT analysis.  Research Objectives: briefly describe the various types of information needed to address the problem or  Opportunity. […]

Organizational Objectives and SWOT Analysis Create and submit a word document describing the Organizational Objectives and Marketing Goals for your client. Be sure to include the following:  Organizational mission: a written statement about the organization’s present situation (Write a mission statement if the sports organization does not currently have one in place. If the […]

Unit I PowerPoint Presentation Create a 7-10 slide presentation on the sports and the entertainment industries. You may use various sources, including your textbook. Be sure to cite any sources used in a reference slide with proper APA formatting. (Cover and reference slides are not included in the count). You may also use the slide […]

Implementation Plan: Part 3 For the final assignment of this course, you will continue your work with the company you used in Unit IV and Unit VI. For the Unit VIII Project, you will complete the final components of your implementation plan. For Part 3, you will focus on the following points:  internal and […]

Implementation Plan: Part 2 In Unit IV, you started to create an implementation plan. You selected a company and analyzed their strategy and mission. In Unit VI, we will continue your work with this company and develop a SWOT analysis. Remember that a SWOT analysis identifies strengths, weaknesses, opportunities, and threats of an organization. This […]

Unit IV Case Study Implementation Plan: Part 1 During Unit IV, VI, and VIII, you will be working on an implementation plan for a business. The components within these three units combined will create this plan. Please take a look at the case studies located in your textbook on pages 372-636. There are multiple corporations […]

Read “Excellent Strategic Management Showcased: Priceline.com Inc.” on page 90 of your course textbook. As you read, pay close attention to Priceline’s strategy, and write a case study describing the following points:  What are Priceline’s internal strengths and weaknesses?  Who are Priceline’s competitors?  Do you see Priceline’s strategy as effective or ineffective? […]

Unit II Essay Business Policy and Strategy Using your favorite search engine, research the mission and vision statements of different fortune 500 companies. Then, you will write an essay in which you compare and contrast the mission statements of two companies and the vision statements of two companies. You may use the same companies for […]

As in Unit III, assume you own a restaurant. Based on what you have learned in this unit, what inventory costing method would you prefer, and why? Your journal entry must be at least 200 words. No references or citations are necessary.