Agrawal (2013) titled a chapter 8 “Business Plans don’t Raise Dollars, People Do: Why Connecting Is the Key to Money.” The chapter emphasizes that although a well written business plan is a must, it is much more important to connect and with people and in doing so, convince them of your vision. Can you see […]

Developing a Marketing Strategy for a Multinational Company Explore the Internet to find a multinational company that has products that you enjoy building new consumer products for. Imagine that you are the marketing manager in charge of new products. The company as tasked you with creating and launching a product that is currently not on […]

As we’ve learned this week, brands signal customers by giving them information about predictability in their purchases. Brands each have their own associations and personalities. In your post, identify some of the associations and personalities that are linked with the following brands: Oscar Mayer, Dell, and Sketchers. o    What are the brand associations and personalities? […]

•    Identify one (1) product that a business with which you are familiar offers and discuss whether or not the pricing strategy used for such a product is effective. • •    If you want to increase sales, how would you alter the current pricing strategy and why do you think that these changes would work? […]

This week we talked a great deal about advertising and the different types of ads that companies use including those featuring celebrity endorsements like this Diet Pepsi advertisement with Sofia Vergara. •    Which celebrity would you use to endorse Diet Pepsi in attempts to reach a ‘different’ target group? •    Who might you use for […]

Recommend at least one (1) way a business with which you are familiar could use social media / buzz marketing to increase sales and awareness (e.g., social media awareness) of your products. •    Give your opinion on what a business needs to know about ROIs, KPIs and Web analytics. Some help, all about KPIs and […]

• Explain the way(s) an organization with which you are familiar measures quality and customer satisfaction. What can be done to improve CRM? • Lastly, explain how you can personally have a positive impact on customer loyalty in your position.

Reflect upon the strengths, weaknesses, opportunities and threats associated with a business that you are familiar with (one you work at, one you completed your assignments on, or one you have just acquired knowledge about). Suggest two (2) strategic marketing recommendations for this business based upon your reflection/analysis and the information that you have gained […]

Wrapping It All Up •    Describe the three (3) most important concepts you have learned about marketing in this course. Explain why these concepts will be useful to you in your current or future position.

Write a 700-word summary of what you have learned about Organizational Behavior from your current readings. Include the following in your summary: 1. Explain the connection between organizational behavior and your selected job skills from the worksheet. 2. Discuss how these job skills can lead to improved job performance. 3. Explain how Organizational Behavior can […]