Consider your product or service offering. Based on the categories of B2B markets; name at least two of the B2B markets that Lululemon may be a target market for another company. Why?
Segmenting B2B Markets
Using the Harrison, and Hague behavioral-based segment model; which of those segmentation schemes might be the most appropriate category for Lululemon? Why?
Marketing Information Systems
Identify at least three types of information that Lululemon should use in a comprehensive marketing information system for decision-making purposes. Why did you choose each of them?
Marketing Metrics
Identify and discuss at least one financial metric and three performance metrics that would be important to monitor Lululemon strategic marketing planning for the marketing efforts you identified for your new marketing mix strategies.
Please do not combine the questions; keep them in order by headings.
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