Consider your product or service offering.  Based on the categories of B2B markets; name at least two of the B2B markets that Lululemon may be a target market for another company.  Why?   Segmenting B2B Markets Using the Harrison, and Hague behavioral-based segment model; which of those segmentation schemes might be the most appropriate category […]

The Geek Squad story begins when Stephens, a native of Chicago, passed up an Art Institute scholarship to pursue a degree in computer science. While Stephens was a computer science student he took a job fixing computers for a research laboratory, and he also started consulting. He could repair televisions, computers, and a variety of […]

Teacher Directed Instruction   Direct instruction is the most widely used strategy by practitioners in classrooms today. It consists of five elements that guide instruction from beginning to end. However, the direct instruction model also receives a great deal of criticism in the progressive classrooms of today’s school system. In chapter six the authors highlight […]

Each group will identify a company of interest that engages in corporate social networking. Students are encouraged to select companies with social networking sites that they have personally used in the past. The company may be public or private, for-profit or non-profit, and provide goods or services.   The company chosen is Amazon so the […]

One Message, Many Media: Integrated Marketing Campaigns In this interactivity, to examine integrated marketing in action, you’re going to tell the Storify story of a particular campaign from your internship brand across multiple media. We want to know what unifies the campaign and how the unique nature of each medium is being utilized (or underutilized […]

Due Week 6 and worth 120 points Protecting organizational assets and information within the company has become a top priority for many organizational leaders. Review the article titled “Missed Alarms and 40 Million Stolen Credit Card Numbers: How Target Blew It”, located here. Write a four to six (4-6) page paper in which you: Determine the […]

The marketing plan format is one that is utilized by major corporations all over the country. However, writing a comprehensive marketing plan is a difficult and challenging task, yet, the ability to write such a plan is critical to the development of a marketing manager and an organization. As you draw to the culmination of […]

Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view. Begin by researching an online consumer product or service (such as […]

Think of a new product you recently purchased or used, or an ad for a new product. Share with the class this new product idea; in addition to describing this new item indicate whether this new product is either additions to existing product lines or improvements or revisions of existing products. Do you believe your […]

The world of marketing is multifaceted and offers unending challenges that require creative thinking to make a difference. For this weeks assignment I offer the challenge for you to look around your city/neighborhood (Dallas, TX) for a product or business that has failed in the marketplace. What happened to cause this business or product to […]