QUESTION 2
1. Think of two different sports products that compete directly with one another. For example, you may want to compare Nike running shoes with Reebok running shoes or King Cobra golf clubs with Taylormade golf clubs. How is each product segmented, targeted, and positioned? Are there more differences or similarities in these market selection decisions? If so, describe these differences or similarities.
Your response should consist of at least 200 words.
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