Recommend at least one (1) way a business with which you are familiar could use social media / buzz marketing to increase sales and awareness (e.g., social media awareness) of your products.
• Give your opinion on what a business needs to know about ROIs, KPIs and Web analytics.
Some help, all about KPIs and ROI https://blog.hootsuite.com/social-media-kpis-key-performance-indicators/
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