- Why would a company choose to enter the International Marketplace? What are some of the modes of entry? What is the standardization vs. Customization Debate?
- Discuss the consumer decision making process. How did you use this in making your decision to attend Briarcliffe College?
- Discuss the ethics of marketers and marketing in 2014. What is the most important issue to you? Why? Give a grade overall to American companies (A to F pluses and minuses included).
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- Antitrust laws were essentially created to stop businesses that got too large from blocking competition and abusing their power. Mergers and monopolies can limit the choices offered to consumers because smaller businesses are not usually able to compete. Although free and open competition ensures lower prices and new and better products, it has the potential to significantly limit market diversity. Look at the 2 examples below of how mergers and acquisitions have affected the way in which companies do business. Read each of the 2 examples below. Prepare a APA formatted research paper that responds to the aligned questions. Specifically, your paper must: Identify the two firms with similar problems from different countries Conduct a comparative analysis of the firms Analyze political, social, ethical and legal differences and their impact on management decision making Provide substantive conclusion and recommendations Submitting your assignment in APA format means, at a minimum, you will need the following: TITLE PAGE. Remember the Running head: AND TITLE IN ALL CAPITALS ABSTRACT. A summary of your paper…not an introduction. Begin writing in third person voice. BODY. The body of your paper begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The type face should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics except as required for APA level headings and references. The deliverable length of the body of your paper for this assignment is 4-5 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged. REFERENCE PAGE. References that align with your in-body academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hang indention, italics, and upper and lower case usage as appropriate for the type of resource used. Remember, the Reference Page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation. Example 1 Federal antitrust enforcers are investigating whether a multinational pharmaceutical company has attempted to minimize the impact of generic competition to one of its most profitable prescription drugs. This anti-depressant drug is the company’s best seller, with sales last year of $2.11 billion, representing a 22% increase from the year before. The Federal Trade Commission (FTC) is conducting an investigation to determine whether the company has engaged in activities to prevent generic alternatives to the prescription drug from entering the market. Specifically, the FTC is challenging a practice among brand-name and generic-drug manufacturers to agree to delay the introduction of the lower priced generic drugs to the market. Answer the following questions: Why would the drug maker want to stymie generic competition? Explain. What types of legal barriers to market entry exist? What are the possible ethical dilemmas present in this example? Example 2 The boards of 2 major telecommunications companies recently agreed to a $16 billion-dollar merger that would create the world’s largest telecommunications company in the world. Although some agree that the synergy between these companies could be dynamic, others feel consumers could ultimately pay the price for the merger depending on which company becomes dominant in the various service areas. Answer the following questions: Why do you think consumer advocates have expressed concern over such merger possibilities? Other than pricing, what are some pitfalls that consumers might have to deal with when 2 major companies merge? What are the possible ethical dilemmas present in this example?
- Identify and explain the steps that one must take to be a critical consumer of the news, and describe a time where you failed to be a critical consumer of the news
- For this Discussion, you will investigate how another organization conducts assessments. Begin by finding out whatever you can through Web searching about your local or state health department’s approach to assessment and strategic planning. Find out also if there are initiatives at the state level to coordinate health assessments from the various communities in the state. If so, are there tools and forms available to do that? (See the Iowa state Web site as an example: http://www.idph.state.ia.us/chnahip/reports_2005.asp.) Then locate and interview someone who has been involved in community health assessment and strategic planning at either a local or state level. To find a person to interview, contact your local health department. Depending on the size of the department, you may wish to ask to interview the director or else ask to be referred to someone who has participated in assessment and strategic planning. If you prefer, you could instead call your state health department; each state should have personnel who deal with coordinating strategic plans from individual counties, and one of these individuals might be a good person to interview. Your interview may be conducted over the phone or via e-mail, or in person if you prefer. (Note: You must transcribe or summarize your interview and post it.) Prepare your thoughts and questions carefully in advance so you can be succinct in your interview. In your interview, you should ask them questions along these lines, as well as any other questions you think are appropriate to the organization or individual you are working with: 1. How do you assess the needs of your community? How often do you conduct assessments? 2. What use did you make of the assessment data? Did you develop a strategic plan or something similar for your department and/or for the community? Please describe this plan. (For example, how detailed is it? Is it a long-range plan?) 3. What are your thoughts about the assessment process? How well is it working? What are specifc strengths of the process from your perspectives? Any barriers or difficulties to overcome? Then: # Identify the organization and title of the person you contacted (for privacy purposes, however, do not identify the name of the person you interviewed). # Summarize the findings of your interview, highlighting what you found most surprising or interesting regarding the challenges and benefits of the community health assessment process. Is there anything you would do differently or do you have suggestions for improvement? # Post a transcript or detailed summary of the interview as an attachment; this will allow other students who are interested to learn more about this organization’s assessment process.
- Analyzes the basic legal, social, and economic environment in which the organizations operate Analyzes the managerial, operational, and financial issues impacting the organizations including: Company Culture and Performance Promotion Policies Strategic Decisions Making Decision-Making Style Management Style Leadership Style Communication Style
- Analyzes the basic legal, social, and economic environment in which the organizations operate Analyzes the managerial, operational, and financial issues impacting the organizations including: Company Culture and Performance Promotion Policies Strategic Decisions Making Decision-Making Style Management Style Leadership Style Communication Style
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