Based on the historical cases of public campaign “Shelter Pet Adoption” that had a successful outcome from the Ad Council website and write a summary of 350-500 words that includes. Please give an answer for each specific question in following order:
1.The target audience
2. The basic strategy model used
3. Analysis of whether the media methods and community outreach worked
4. How you might incorporate some of those factors into your own campaign
A minimum of one resource is required for this assignment.
These are the website that you need to use as the reference:
http://www.adcouncil.org/Our-Work/Current-Work/Family-Community/Shelter-Pet-Adoption
http://www.thisdishisvegetarian.com/2011/11/2030pet-adoptions-on-rise-thanks-to.html
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