Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the
product, or a better way to promote the product. This section should be a minimum of two pages and include the six
suggestions presented on pages 348-352 in your textbook:
1. How you will hook your listener
2. Identify the customer’s key issues
3. Make the recommendation
4. Stress benefits, not features
5. Make the close
6. Respond to objections
Write a one-page formal business letter (sample on page 372) to your supervisor explaining your campaign.
Write a one-half page office memo (sample on page 375) to your co-workers outlining the campaign.
Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned
from this writing process. Make sure to include any challenges you faced and/or surprises you encountered.
You may only use your textbook as a resource for this final assignment.
This final project should be a minimum of four pages (not including cover and reference page). The textbook must be
referenced; paraphrased and quoted material must have accompanying citations using APA style.
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