Read
Positioning: The Battle For Your Mind by Trout and Ries, McGraw-Hill, 2000
Requirements:
Three-page maximum (books), single space, business block, justified margins, 10-point font
APA bibliographic citation of the work as your ‘title’
Content:
Central theme – identify author’s main lesson/argument – what is the author(s) teaching us
Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject
Main takeaways – so what and now what? How do we best apply the knowledge from this article/book?
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