Application – The Container Store: Intense Employee Commitment
Directions:
- Read the Experiential Learning Case about the Container Store on page 436 of your textbook. The main thrust of this case is that The Container Store puts a high premium on employee motivation, hoping to improve customer service and resulting in increased share of market, sale and profits.
- Answer the following questions about this case:
- There are several Motivation Theories discussed in this case and the chapter. Which did the Contained Store use? Were they effective? Comment on some elements of the theories used.
- Where do Process and Content Theories fit into the Container Store’s use of motivational theories?
- Use a Word document to formulate your answers. Submit your document as an rtf file using the Assignment link.
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